IMAGE · chatgpt天马奶茶新中式品牌视觉提案四连图
Please create a set of high-completion '4 brand visual proposal images' with a unified visual system based on the following brand information.
Note:
This is not a four-grid puzzle, nor is it a summary image merging 4 contents into one frame, but 4 independent images that need to be generated sequentially in order. The 4 images must belong to the same brand visual system, but each carries a different responsibility and cannot be just repeated variations.
[Brand Information]
Brand Name: Tianma Tea (天马奶茶)
English Auxiliary Name: TIANMA TEA
Brand Type: Youthful Oriental tea brand / New Chinese light milk tea brand
One-sentence Positioning: Making Oriental tea lighter, more refreshing, and more suitable for young people's daily check-ins and sharing.
Slogan: This cup is exactly the way I like it.
Core Keywords:
New Chinese, lightweight, refreshing, youthful, Oriental aesthetics, tea-sense, milky, fruity, daily healing, photo sharing, transparency, sense of vessel.
Target Audience:
18–35 year-old young people who like milk tea, taking photos for social media, exquisite takeout, light social interaction, visual aesthetics, and brand experience.
Overall Style Direction:
Youthful, refreshing, transparent, restrained, light Oriental, with white space, sense of vessel, and product layering. Not an old-fashioned traditional tea shop, nor a cheap internet-celebrity style milk tea shop, but a more youthful New Chinese tea brand.
Main Colors:
Rice white, tea green, cream white, misty cyan, oolong gray, amber brown.
Secondary Colors:
Light apricot, light wood brown, cold gray, pale bamboo green.
Accent Colors:
Small amounts of peach pink, lemon yellow, grapefruit orange, used only to brighten individual products.
Auxiliary Graphics:
Water ripples, tea outlines, seals, small tags, Oriental frames, cup outlines, tea soup curves, pearl/coconut/lemon slice/tea icons.
Container Styles:
Transparent takeout cups, frosted cups, cold brew bottles, white porcelain cups, glass cups, wooden trays, paper bags, seals, cup sleeves, coasters.
Core Products:
1. Signature Tianma Milk Green
2. Light Oolong Milk Tea
3. Jasmine Light Milk Tea
4. Lemon Ice Tea
5. Peach Oolong
6. Brown Sugar Pearl Fresh Milk
[Unified Requirements]
1. The four images must belong to the same brand system, keeping brand name, color scheme, font temperament, auxiliary graphics, packaging logic, and product logic consistent.
2. All images should uniformly use a vertical 4:5 aspect ratio, suitable for social media display and brand proposal presentation.
3. Each image is generated independently; do not make a four-grid puzzle or merge them into one summary image.
4. Overall high completion, sufficient information, strong design sense, and strong brand proposal feel.
5. Don't be too ancient/traditional, don't be too old-fashioned, and don't look too much like a dessert shop. Highlight New Chinese, youthful, light tea-sense, refreshing milk tea brand.
6. Chinese titles should be clear, English text serves as auxiliary, and the layout should have a sense of design.
7. Products must look real and delicious, tea soup layers should be clear, cup shapes exquisite, and packaging unified.
8. Generate 4 images in order: Image 1 → Image 2 → Image 3 → Image 4.
[Image 1]
IMAGE 1 | BRAND HERO BOARD / Brand Visual Cover
Task:
Generate the cover image for the entire proposal. At first glance, make people feel: Youthful, New Chinese, refreshing, tea-sense, and brand-sense.
Screen Structure:
- Top: Brand name 'Tianma Tea', English auxiliary name 'TIANMA TEA', slogan 'This cup is exactly the way I like it.'
- Middle: A cup of 'Signature Tianma Milk Green' as the core visual, transparent or frosted cup, clearly seeing the milk green tea base, milk foam or light milk layer, water droplets on the cup wall, and transparent texture.
- Around: Appropriately place tea leaves, milky elements, lemon slices, oolong tea, wooden trays, small seals, Oriental light and shadow, etc.
- Bottom: Display 4 main product small cards: Signature Tianma Milk Green, Light Oolong Milk Tea, Jasmine Light Milk Tea, Peach Oolong; add selling point icons: refreshing tea-sense, real ingredients, Oriental light drink, suitable for check-ins.
Requirement:
The image should look like a high-completion brand cover, not a common milk tea poster. It should have a brand proposal feel, product appetite appeal, and a youthful Oriental feel.
[Image 2]
IMAGE 2 | VISUAL SYSTEM BOARD / Brand Visual System Archive
Task:
Generate the brand identification system diagram, showing how the brand visuals are constructed. More systematic than Image 1, but still maintaining a refreshing, youthful, New Chinese temperament.
Screen Structure:
- Top: Brand name, English auxiliary name, slogan; the right side can be paired with a representative milk tea image.
- Middle: Modular display of the following content:
1) Brand Identity System: Chinese 'Tianma Tea', English 'TIANMA TEA', simplified brand seal or auxiliary graphics.
2) Color System: Rice white, tea green, cream white, misty cyan, oolong gray, amber brown, light apricot.
3) Font System: Chinese title font, body font, English auxiliary font.
4) Icon System: Tea leaves, pearls, coconut jelly, milk foam, lemon slices, peaches, cup shapes, etc.
5) Label System: Oriental light drink, refreshing milk tea, real ingredients, low-burden tea-sense, youthful check-in, one cup a day.
6) Auxiliary Graphic System: Water ripples, tea soup curves, small tags, cup outlines, Oriental linear structures.
- Bottom: Display 6 product cards: Signature Tianma Milk Green, Light Oolong Milk Tea, Jasmine Light Milk Tea, Lemon Ice Tea, Peach Oolong, Brown Sugar Pearl Fresh Milk; each has a small image, icon, and short description.
Requirement:
Do not make it a common VI manual; it should look more like a 'Milk Tea Brand Visual System Archive Board', rich in information but orderly, suitable for proposal presentation.
[Image 3]
IMAGE 3 | PRODUCT & PACKAGING BOARD / Product & Packaging Application
Task:
Generate product and packaging application images, showing how this brand is implemented as a salable tea system.
Screen Structure:
- Top: Display 4 key products: Signature Tianma Milk Green, Light Oolong Milk Tea, Peach Oolong, Brown Sugar Pearl Fresh Milk; presented using different vessels like transparent cups, frosted cups, cold brew bottles, etc., with clear tea soup layers and a realistic, delicious appearance.
- Middle: Display packaging and material extensions, including takeout cups, cup sleeves, seals, paper bags, tote bags, menu cards, ordering stickers, takeout stickers, double-cup sharing sets, etc.; uniformly continuing the brand system.
- Bottom: Display 6 complete product cards: Signature Tianma Milk Green, Light Oolong Milk Tea, Jasmine Light Milk Tea, Lemon Ice Tea, Peach Oolong, Brown Sugar Pearl Fresh Milk; add selling points: refreshing tea-sense, real ingredients, low burden, daily recommendation, check-in friendly.
Requirement:
Must have a 'realistically salable' feel. It shouldn't just be a pile of products; it must reflect the sense of packaging, system, brand, and commercial implementation.
[Image 4]
IMAGE 4 | CAMPAIGN & SPACE BOARD / Communication & Scenario Application
Task:
Generate communication and scenario application images, showing the brand's communication effect and space experience after 'Tianma Tea' enters real scenes.
Screen Structure:
- Left Main Scene: Display a 'youthful New Chinese milk tea shop' storefront scene, with the sign saying 'Tianma Tea' and English 'TIANMA TEA'. The store should be clean, refreshing, with light Oriental elements, not old-fashioned.
- Top Right: Display a mall pop-up or small tea stall, including brand posters, product displays, small menus, and packaging displays.
- Middle Right: Display two promotional posters, one featuring Signature Tianma Milk Green and the other featuring Peach Oolong or Brown Sugar Pearl Fresh Milk; poster copy can use 'This cup is exactly the way I like it.' 'Take a sip, and just relax.'
- Bottom Left: Simulate 3–4 mobile vertical social media contents, including new product recommendations, store check-ins, today's recommendations, and real ingredient displays.
- Bottom Right: Display brand touchpoints like paper bags, tissues, coasters, seals, small cards, takeout stickers, etc.
- Bottom: Add application scenario labels: New Chinese tea, youthful check-in, Oriental light drink, daily healing, real ingredients; can add an emotional slogan: 'Today is also worth a cup.'
Requirement:
More scenario-oriented and narrative than Image 3. Not a cheap milk tea shop, nor a cold and aloof coffee shop, but a youthful, refreshing, and communicative New Chinese milk tea brand.
[Execution Method]
Please strictly follow this process:
1. Internally understand and unify the brand visual DNA first.
2. Then start generating Image 1: Brand Visual Cover.
3. While maintaining the same brand system, continue generating Image 2: Brand Visual System Archive.
4. While maintaining the same brand system, continue generating Image 3: Product & Packaging Application.
5. While maintaining the same brand system, continue generating Image 4: Communication & Scenario Application.
6. Do not merge the 4 images into one, do not make a four-grid, and do not let the content of the 4 images repeat.
7. This is a sequence of 4 proposal images for the same brand, not 4 different projects.
[Final Goal]
Output a set of 4 independent but highly unified 'Tianma Tea' brand visual proposal images:
- Image 1 is responsible for setting the tone.
- Image 2 is responsible for explaining the system.
- Image 3 is responsible for product implementation.
- Image 4 is responsible for communication and scenario implementation.
The entire set should possess: unified brand visual DNA, clear page division of labor, high-completion aesthetics, commercial proposal feel, presentation quality, portfolio quality, and effects that can be directly used for brand concept display.